The looming deprecation of third-party cookies is significantly changing the realm of digital advertising . Marketers are increasingly seeking alternative solutions to assess user behavior without relying on these established methods. Approaches like privacy-enhancing technologies and utilizing p

Real-time bidding (RTB) disrupts the digital advertising arena. This dynamic process enables advertisers to bid for ad impressions in real time, ensuring that campaigns are delivered to the most targeted audience. Through a sophisticated algorithm, RTB assesses vast amounts of information